The $300 Line Item: Why Google Really Kicked Its Biggest Advertisers Off Credit Cards
By Ervin Dhima
In June 2024 Google forced its biggest advertisers off credit cards with a no-exceptions ultimatum, calling it a better billing experience. The payments math tells the real story: roughly $300 per $10,000 in card fees versus a dime by bank transfer — plus tighter control, verified identities, and a bet that advertisers had nowhere else to go.